Partnership Approach

We are committed to an integrated partnership approach to business development and marketing, working cooperatively with the local tourism industry and airlines. Our partnership approach is based on three core principles:

• Local approach and understanding
• Empowered local management
• we immerse our managers in the community

An example of this is our cooperative marketing investment which aims to increase tourism and business traveller numbers. Airlines who operate to QAL airports are less exposed to vulnerability as marketing efforts are targeted on maintaining high load factors and a profitable passenger mix

Cooperative Marketing Investment

	Qantas Townsville Airport and Qantas Cooperative Campaign involves advertisements in the Townsville Bulletin, radio reads on HOT FM, radio competitions and online competitions.
	Virgin Blue Townsville Airport and Virgin Blue Cooperative Campaign involves full page advertisements in Citylife.
	Jetstar Townsville Airport and Jetstar Cooperative Campaign involves bus shelter advertisements situated throughout Townsville.
	Tiger Airways Gold Coast Airport and Tiger Airways Cooperative Campaign involved hiring Vespas with trailer advertisements and handing out Tiger Airways and Gold Coast Airport labelled water bottles at festivals throughout the Gold Coast.
	AirAsia X Gold Coast Airport and AirAsia X Cooperative Campaign involves competition getaways to Malaysia in the current edition of outbound magazine.